Flowers & Flames: Igniting Interest in York Midsummer Event

Project Overview

Along with the business directory website, the ‘Discover Goodramgate’ initiative includes street festivals and events to help bring awareness of local businesses, eateries, and pubs and cafes that can be found in the northern area in the city of York, UK.

Goodramgate Traders Association approached me to design the identity and publicity material for The Flowers & Flames Festival — a renaming of the previous year’s ‘Saint John’s Eve Midsummer Celebrations’ — a celebration on the eve of the feast day of Saint John the Baptist and one that’s associated with Midsummer festivities where traditions include bonfires, feasting, processions, church services, and gathering wild plants.

The renaming of the event inspired a different design direction to the identity I’d produced for the previous event.

During the project briefing, I suggested that awareness of the event could be increased by using large outdoor vinyl banners. The association took my advice and asked me to produce artwork for use as 1500x500mm banners which were printed and displayed in high-traffic areas in Goodramgate.