Website Design for York Businesses & Brands

If you're looking for a website designer in York, then you've come to the right place.

I'll design and build a beautiful, user-friendly, responsive website that aligns with your business goals and speaks to your target market.

Selling online? I'll add ecommerce functionality. Want to establish authority and add value for visitors? I'll add a blog to your site — you might even find it helps your Google ranking.

Once launched, you'll have the option to make updates yourself, or if you'd prefer, I can take care of them on an ongoing basis as a separate service. I can also help with all the technical stuff like domain names, email accounts and mailing lists.

Website design mockup shown on a laptop screen

Colin Boyter, freelance website designer

‘Creating a website for your business or brand can feel like a daunting task, but don't worry — I've got your back. Whether you're a York business, a York charity, or other York-based organisation looking for a bespoke website design, I'll take the hassle out of getting on the web.’

Discover below how my website design process results in great sites and happy clients. 👇

A page from a client discovery questionnaire

Let's Get This Party Started Right

Discovery & Website Planning

Before a single pixel is pushed, I'll start with a discovery phase to understand your website requirements, business goals, audience, and brand.

Armed with this important information I'll plan the site structure and information architecture to align with your requirements and ensure it works hard to achieve your goals.

Optimising Usability and Flow

Interactive Prototype & User Testing

The first iteration of the site presents my proposed structure, navigation and user journey flows as an interactive prototype.

Once built, you'll get the opportunity to explore the prototype and provide feedback. I also run user tests to catch any pain points or usability issues.

The result? A solid foundation to proceed to the next phase — applying the look and feel and adding the content.

Dominus CrossFit website shown on a laptop screen

‘Colin went above and beyond to capture the true essence of our business. Truly blown away with the results and can't thank him enough!’
— Rich Taylor, Co-Owner, Dominus CrossFit YorkView Project

Colour and typeface style board for a website

Hey, Let's Make It Look Pretty!

Website Look & Feel

Once the structure and flow has been finalised*, it's time to add the styling.

If your business has a visual identity, I'll apply the colours, typefaces and graphic styles. Don't have a visual identity? No problem — I'll create a look and feel that gels with your business, resonates with your target audience and follows any specifications you might have.

Mockups for three pages are presented for feedback before I go ahead and apply the style to the website.

* Nothing's completely finalised during development as I often find that aspects of the site undergo refinement and improvement during the build.

What Are Words Worth?

Copy Creation and Content Migration

Whether you need your current content transferred from an existing site or fresh copy written, I've got you covered.

I produce content with your brand's tone in mind and ensure it's SEO-friendly to help search engines rank the site for relevant keywords. Got specific details or ideas about content? We'll collaborate to get it just right.

Photography being selected for a website

Make Those First Impressions Count

Image Selection and Creation

Images do more than make your site look nice — they build trust, grab attention, showcase your products and create an emotional pull that words alone can't.

When it comes to adding images to your site, I'll help you get the most out of your budget, whether that's using on-brand free or paid-for stock images, using your existing photos or grabbing my DSLR camera and taking photos of your business or products.

Rae & Rae Opticians website shown on a laptop screen

‘Colin has taken a huge amount of stress out of the process of launching our business, and I honestly don't know what we would have done without him.’
— Rae & Rae Opticians, YorkView Project

Website shown across desktop, tablet and mobile screens

Making Sure It Works on Phones an' That

Responsive Website Design

As part of the build I make sure your website not only delivers a great experience on desktop computers, but performs smoothly and looks great on tablet and mobile devices too.

No more worrying about how your site will behave on mobile — I make sure it just works.

Let's Get You Found on Google

SEO-Driven Website Development

Along with ensuring your website copy is SEO-friendly for relevant keywords, I use best-practice SEO techniques to ensure your site is set up for Google's indexing, complete with optimised meta tags, descriptions, and a fast-loading experience.

I'll also keep an eye on the site post-launch to ensure that the site's getting indexed and ranking for relevant keywords. If there's any improvements then I'll make them if I think it'll help your ranking and indexing.

Ecommerce and booking widget integrations

Did You Want Fries With That?

Enhanced Functionality & Integrations

Need a mailing list, third-party widget integration, scheduling or eCommerce features? I integrate these seamlessly to make your site work hard for your business.

From integrating holiday rental bookings, restaurant reservations or health and beauty appointments widgets to newsletter signup forms, I ensure your website isn't just static, but a hub for achieving your business goals.

Sightcare Opticians website shown on a laptop screen

‘Colin has done a fantastic job designing our new website. He went over and above to get to know the business and the priorities of the website to produce the best website we've ever had.’
— James Macfie, Owner, Sightcare Opticians, Brough & WillerbyView Project

Accessibility contrast and alt-text icons

Accessibility for All

Accessible & Inclusive Design

Design isn't just about aesthetics; it's about inclusivity.

Guided by the Web Content Accessibility Guidelines (WCAG) standards, I create accessible websites, considering elements such as text contrast, alt text for images, and form usability.

Your site will be user-friendly for all visitors, regardless of their needs.

Don't Worry 'Bout a Thing

Post-Launch Support & Tech Assistance

Once the site's launched, I include post-launch support and video tutorials so you're confident in making updates. Don't have time to update the site? I can provide updates as an additional service.

Need help buying a domain, redirecting an existing one, or setting up email accounts? I'm here for that. And if a tech problem pops up, I'm just a call or Zoom away.