Retail Analytics Website Design: Putting Shelftrak Front and Centre

Project Overview

With the visual brand identity and logo in place, Shelftrak needed a bespoke website to showcase their retail analytics services and proprietary data platform to prospective clients across the retail and travel retail sectors.

Before anything was designed or built, I spent time with the Shelftrak leadership team to understand their product, target audience, and customer journeys. A wireframe was built first to nail down the information architecture and content flow, ensuring visitors — from brand managers to category directors — could quickly find the evidence and solutions they needed before a single pixel of final design was applied.

The copy draws on both material supplied by Shelftrak and the discovery work we did together, making sure the messaging speaks directly to commercial pain points while explaining their service clearly. As part of that process, we identified the search terms and phrases their target audience would use when looking for solutions online, weaving them naturally throughout the copy to support both search engine and AI-driven discoverability.

A key highlight of the site is the interactive Case Studies section, allowing visitors to explore real store-level benchmark data, compliance audits, and retail performance metrics through animated data visualisations and photographic evidence.

Graphical elements throughout echo the dimensional geometric shapes from the logo. The site performs exceptionally well on Google PageSpeed, with images kept lean and optimised throughout for fast load times and strong SEO.

The Shelftrak team were delighted with the site, which gives them a polished, high-performing commercial brochure website that accurately reflects their position working alongside major global brands.

How It Was Built

Shelftrak didn’t want the site built using an off-the-shelf website builder, so this was hand-built using a modern Jamstack architecture — essentially pre-rendering pages so they load instantly without relying on a slow database or heavy server, delivering maximum speed, security and scalability. The core framework is Astro, configured for static output and deployed on Cloudflare Pages to deliver instant global load times and solid SEO foundations.

The blog is powered using an open-source content management system, giving the Shelftrak team an intuitive publishing interface to share industry analysis without requiring developer involvement.