Ecommerce Website Design: Early Years eBook Guides
Project Overview
Pages for Parents grew out of Little Peanuts Day Nursery — a natural step that took the real-world knowledge and experience of nursery manager Sarah Hardwell and packaged it into a library of downloadable eBook guides for parents, caregivers and guardians.
Alongside designing the logo and brand identity and the eBook design, I was tasked by the Pages for Parents team to design and build an ecommerce website to deliver the guides.
The simple logomark pairing of a parent and child penguin became the starting point for a wider visual language that eventually included 3D toy-like character illustrations that were used across the website and in particular for themed bundle product imagery — a visually appealing solution to the challenge of representing a collection of anywhere between three and 25 guides as a single product image.
Because the guides are digital and designed to be dipped in and out of on the go, I felt that it would be adventagous to reflect those benefits in the website product imagery. After much exploration, I ended up presenting each guide as a stylised, mobile phone in each of the nine category colours. The website product images were templated in Canva to enable the client to easily produce new versions as the eBook library grew.
After researching the options for the website platform, I recommended and built the site on Podia, which ticked all the boxes for launch and gave them plenty of room for planned expansion into community features, paid video content and live webinars.
For the project handover, I produced a set of video tutorials walking the client through the Canva product images and Podia website product page creation workflows, so they could get up and running confidently once the site was in their hands. The Pages for Parents team were incredibly happy with the outcome of the project.
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