CASE STUDY: BRAND IDENTITY DESIGN
Boutique store charm with a high street sensibility
Launching their new business in a city with its fair share of chain store and independent competitors, Rae & Rae Opticians needed an identity that would differentiate them from other opticians in York.
The visual branding needed to help Rae & Rae be at home on the trendy ‘Bishy Road’ shopping parade in York and combine a feeling of friendly, helpful, welcoming boutique charm with expert, professional and trusted state-of-the-art eyecare.
CASE STUDY: BRAND IDENTITY DESIGN
Boutique store charm with a high street sensibility
Launching their new business in a city with its fair share of chain store and independent competitors, Rae & Rae Opticians needed an identity that would differentiate them from other opticians in York.
The visual branding needed to help Rae & Rae be at home on the trendy ‘Bishy Road’ shopping parade in York and combine a feeling of friendly, helpful, welcoming boutique charm with expert, professional and trusted state-of-the-art eyecare.
SOLUTIONS PROVIDED FOR THIS PROJECT
Logo Design and
Brand Identity
Shop Interior
Branding
Website Design
and Build
Social Media
Branded Templates
Shop Exterior
Signage
Business
Stationery
“I couldn’t recommend Colin enough. He manages to take what is in your head and turns it into something you never thought was possible. The ultimate professional who goes the extra mile.”
— Georgia Rae, Co-Owner, Rae & Rae Opticians, York