Market Report Leaflets: Distilling Data into Design

Project Overview

This client approached me to design an A4 leaflet that could be given to potential clients during meetings at trade shows.

The leaflet was used to promote their series of market research reports and needed to appeal to retailers and brands looking for data to power their marketing, promotion, product pricing and development efforts.

The secret to successfully producing a content-heavy leaflet like this is to present the content in such a way that it doesn’t feel overwhelming to the reader. Using plenty of space around elements and big, attention-grabbing headlines and images will help.

The client was so happy with the first leaflet that they commissioned me the following year to design a new version for their new reports.