Trade Show Materials: Promoting Mixologist’s Garden

Project Overview

Mixologist’s Garden, producers of freeze-dried fruit for use as a drinks garnish, required marketing collateral to support their presence at a travel retail trade show in an attempt to sell their products into duty free stores.

I’d previously designed a brochure for the brand so was asked by their marketing team to design a spread for the trade show brochure and a lightbox poster and roller banner for the trade show floor.

My designs used existing product image assets, the brand typography and colour palette and some new point-of-sale mock-ups I was commissioned to produce.