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Visual Identity & Logo Design

Fat Loss Clinic Branding: A Flattering Visual Identity

Client: ShrinkBased in Yorkshire

Shrink brand identity applied to business cards

Project Overview

Shrink is a startup venture in York, UK that employs a revolutionary non-invasive laser technique to reduce fat for their clients.

The owners initially approached me to help finesse their existing logo which was produced in-house. After discussing their vision and needs, I proposed a fresh design to better represent their offering and enhance the impact of the new business.

Upon approval, logo assets and simple visual identity guidelines were supplied to the client.

‘Very pleased with our logo design. Colin took lots of time to listen to feedback at every stage and produced a pleasing design that we are proud to use.’

— Wendy Tunnicliffe, Managing Director, Shrink

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