Holiday Homes Branding: Creating Quirky Luxury Appeal

Project Overview

The Yorkshire Collection owns several holiday homes in central York. They wanted to create a cohesive brand for their properties that could also be applied to a lettings agency set-up should they decide to expand the business to manage others’ properties.

The Yorkshire Collection was keen for the visual identity to convey a sense of quirky luxury to match their properties’ unique interior design style and help them stand out in a crowded marketplace.

The visual identity asset handover included a comprehensive brand guidelines document outlining the use of the logo variations, colour palette and typography. Social media graphics templates were created in the client’s Canva account to enable them to easily create social cards that adhere to the brand guidelines.