Opticians Branding: Enhancing Sightcare’s Visual Identity

Project Overview

As part of the website redesign project that Sightcare Opticians had originally approached me for, I suggested that they expand their visual identity beyond just their current logo and blue colour. This would ensure that any subsequent material they produced (or asked me to produce for them) would be part of a consistent wider visual identity across all customer touchpoints.

By the conclusion of the project, not only had I designed and built “the best website we’ve ever had” for them 😳 but I’d also produced a set of branded posters to be used in their window display, a glasses cloth, slideshow presentations that were displayed on their in-store monitors and social media card templates for their in-house team to use to produce Facebook posts.